DISQUS

Bloddard · 2 years ago

This is great advice Everton, and it could not have come at a better time. I'm considering an AdWords campaign for my blog.

Everton · 2 years ago

Bloddard - this article was written by Joey

TimmyJ · 2 years ago

Great read.....may have to try to do this to make a few $$$ on the side.

Harishankar · 2 years ago

I have the same hard experience with adwords and I tried SEO to my site which worked greatly. :) I am not a SEO prof anyway, but worked for 1 full year on by website (4 hrs per day) and my site is on top. :) Right them I started hating adwords and started loving adsense. :)

Micah · 2 years ago

In my experience with Adwords, this is definitely the way to go...using LOTS of very exact keywords. However, I'm not sure of any people who actually make more money with Adsense than they spend with Adwords (If their whole purpose is to make money with Adsense alone). I'd say it's better to spend Adwords money on selling an actual product than just driving them to your blog. But, that's just my opinion.

Joseph Plazo · 2 years ago

My blogs are monetized not by Adsense alone. Lacking an infoproduct? No problem. Write reviews of clickbank items and use affiliate links to generate revenue. You can also take advantage of commission junction and chitika.

Multiple streams of income ensure a healthy, cash churning site.

Google Logos · 2 years ago

It would be great if you explain these two for the less techie user:
# an action word
# the subject

Also, you said there are 5 specific words. what are they and can you give examples? I'm sure the quality of the article will increase if you could explain these things too.

Martin · 2 years ago

an action word is simply what you want to achieve. If you want to sell something you choose "buy" or "purchase" or "signup". The subject is the object that you want to sell in this example.

For instance 'ipod nano', 'samsung sata hard drive' or 'harry potter and the goblets of fire'

Joseph Plazo · 2 years ago

It doesn't have to be 5 words. Play within a range of 4 to 7 words. 5 being the average.

Place yourself in the shoes of your audience. If you're a surfer looking for dog training tips for dobermans, you won't key in "dobermans" into google, right? That would yield a score of unrelated results. Rather, you'd probably type "How to train dobermans" or "tips to train dobermans for dog shows"

Once you think like a surfer, use that knowledge for your adwords campaign. Deploy focused phrases that hit your audience where it matters.

Sure, your impressions would go down due to specificity, but you'd make up for that by attracting qualified leads who don't waste your advertising dollar.

Sofna · 2 years ago

Now are you talking about just canceling or making a minor profit in adsense when using adwords to promote your site where you are actually creating a lead or selling something or do you mean purchase adwords for the sole purpose of creating cashflow with adsense? If so, do you use adwords?

Kline · 2 years ago

@sofna
it doesn't really make much sense to use adwords to make money with adsense.. at the base level you are always paying more for an adwords click than you get back from an adsense click, and thats if the click through rate is 100%. You need a higher paying method of making money off your site if you want the two to cancel out.

So assume 5cents/click.. if you put up a webpage.. usual ad clickthrough rate is somewhere around 3% (can range up to probably 50% but just bear with me)..

so, for one click on an ad for your webpage, you are looking at 5cents/click * 33 clicks = $8.25 for one ad click on your site. So, unless you can find an affiliate that people are interested in that pays $$$/sale and you can almost guarentee a sale.. ads are not the way to monitize off of adwords

Hense: sell your own product, or find lucrative affiliates

There are exceptions to this, as there are other ways to make adwords into revenue streams, but this is the basic math that you need to work out before you start investing in adwords

cheekopek · 2 years ago

i have my fair share of adword experience and i agree long tail keywords is the way to go, i cant never outbid a more resource company who have the $ to bid for big good keywords

you just affirm my belief in long tail keyword

Hoto · 2 years ago

it would make some sence the other way around. if you want so see your blog as a business and not just fun you should not spent more for the blog then you earn with it.

Shashank · 2 years ago

interesting and informative article..

ONwebCHECK · 2 years ago

That is an interessting post, and a really good relation between investigation on Ad-words and income from Adsense!

horisly · 2 years ago

I used to choose Overture or google keywordtool.

Kline · 2 years ago

@myself
To follow up on my comments for this, there is a technique out there called Adsense Arbitrage that basically says you buy up cheap words and shove people onto a page hoping they will click on your ads targetted to higher paying keywords. I guess its kind of like buying up long tail searches and then putting up a page on the general word. The problem is still how to get more than even a 10% click through rate. Yes, your incoming traffic is more likely to click an ad than the average user (because they already clicked one, whats another?), but even if you are targetting a $5 keyword (i.e. like a $30 bid price as google historically doesnt pay you anywhere near what people pay unless you are a huge advertiser), thats a lot of 5 cent clicks to make a profit.. I honestly don't think I've ever seen a click worth more than about $2-3 for any of my sites, regardless of the content. Usually I still get an average $0.30/click, which means if I am buying 5 cent clicks, I'll need at least a 17% CTR to break even. Not impossible I guess

You should write up a blog post on how to design a page such that it yields a higher CTR.. either you or everton. I've no idea what this site gets as a CTR, but I obviously suck at it.

Joseph Plazo · 2 years ago

I coughed up a post just on that (are you psychic?) and it should appear within a day or so.

Cheerios

Kline · 2 years ago

I am totally psychic.

Joseph Plazo · 2 years ago

I'm wearing something on my neck. What is it?

Kline · 2 years ago

uh.. one of these of course.

I got nothing.. it comes and goes

make money online · 2 years ago

thanks for the great post man i havn't had much experience with adwords

Joseph Plazo · 2 years ago

If you're using adwords, make sure you're site is monetized by tools other than Adsense. Otherwise you'll go broke.

Profit tools:
- clickbank.com
- commissionjunction
- Kontera Ad Network
- Blogvertise
- Reviewme.com

For a full list of blog enriching services, check out Everton's guide to blogging.

Cheerios

Sasha T. · 2 years ago

Long tail is the way to go no matter if you are doing adwords or seo the long tail will bring people who buy your product.

S.