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http://www.connectedinternet.co.uk/2007/08/15/alexa-algorithm-update-completed/ -
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Very true.
But then Alexa is one of the kind that has this sort of information on the public domain and also extensively used. With this kind of usage of the tool bar the world over, to cheat...one's network needs to be bigger as well.
I question how valid Alexa rankings wil continue to be when it comes to determining the value of the the traffic to a website. We are still looking at the fact that the only traffic counted is the traffic associated with a tool bar.
Do you actually trust alexa? I think this is a big joke.. Let me tell you something:
I have two websites, one has around 5k uniques per day, and one has around 1k uniques per day. And guess what, the site with 1k uniques has a lower alexa.
So i think we shouldn't trust alexa. What do you think?